Clickbait is taking over the world, and it’s not good news for media organisations. While respected news publications are still working out how to make profits online, social media sites are awash with clickbait, luring streams of traffic to their websites by piquing people’s curiosity, and making huge profits through advertising revenue.Continue reading
With so much choice and confusion in the marketing we though we’d discuss what to look out for in a content marketing agency, and what makes DVO a bit different.
There’s a huge amount of confusion at the moment. Why? Because the content marketing agency is suddenly everywhere – and they often offer widely differing services.
Broadly, however, these offerings fall into three distinct camps. What follows will help you better evaluate the skills each camp possesses and how, as a content marketing agency, they might remedy the problem you want to solve.
DVO is an interesting business. We’ve straddled the gap between brand and conversion since we started even though our clients seem to fall into one of two camps; either very brand focused or very conversion focused. DVO, however, is something of a metaphorical bridge between the two. It’s vital that they work together for content marketing to be effective.
This post is the first of two looking at both sides of this coin and, hopefully, offering up some insights too. Initially I want to look at the nuts and bolts needed to deliver great creative.