It’s important to know and understand your audience for a number of reasons.
Understanding your audience is vital, it means you can make decisions about what content you should be producing in order to reach the most people. You want them to engage and connect with you. People tune out or click through information that they’re not interested in. It’s your job to create content that people want to know.
Your content is good – you know your stuff. But it doesn’t matter how good your content is or how strong a writer you are, you won’t build a community or grow your audience until you fully understand who you’re writing for.
There are a number of questions you must ask about your audience in order to be able to create content that is valuable and worthwhile.
Who is your audience?
Who are you talking to? Where do they work? What do they do for fun? What types of conversations are they having? These, and more, are all important factors you should consider when you’re creating your content – whether for a business or for a personal blog.
What do you have to offer them?
What content do you have that will benefit your reader? What problems does it solve in their day-to-day lives? What are you providing of value for your reader?
Pam Moore says “Content that connects with an audience is the key to inspiring an audience to listen, to engage and to take action. Content is the foundation of conversation. Conversation is the fuel that will ignite your success.”
To create sharable and engaging content, the first step is to get to know your audience. It is with this knowledge that you can create inspirational content that truly connects with a community. Your audience wants to learn something – it’s your responsibility to deliver on that. Focus on providing content with value.