We were challenged to create a digital experience that would allow consumers to interact with the latest Crystal Ski brand campaign. The remit was broaden so that the digital experience would sit at the heart of the campaign and various channel activities could then align around it for campaign cohesion.
Using consumer and historical ski research, we created a fun way for consumers to engage with skiwear through the ages. We created a platform that allowed online consumers to upload a photo and create a ski outfit from the 60s, 70s, 80s and 90s – now that’s what we call fun.
Planning & Strategy
Earned media campaigns
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