T: +44(0)20 3771 2461

Red Hat

European PPC for Red Hat

Executed across 6 territories in 3 languages we supported Red Hat’s product launch with a European PPC campaign.

Challenge

Red Hat asked us to create a digital campaign in support of a new product launch in the following territories; UK, Scandinavia, France, Germany, Spain and Italy. Our remit included content creation, landing page development and paid advertising.

Strategy

With research conducted into the landscape, we identified that a content and paid search campaign, integrated with their PR and OOH activity would be the best strategy to deliver on their objectives. We developed both social and editorial content woven into localised landing pages for each territory. We then managed the paid search in each territory across 8 different languages as we activated the campaign. Our work on this project exceeded Red Hat’s expectations on CPC (cost-per-click) and lead generation.

Discipline

Planning & Strategy
Creative
Content
Social

Solution

Editorial content
Social content
Paid search campaign

A simpler way to better digital solutions.

Why not give us a call to see what we can do

T: +44(0)20 3771 2461

Some of our work

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