RedHat
Pan-European product launch
Digital launch
What
Red Hat asked us to create a digital campaign in support of a new product launch in the following territories; UK, Scandinavia, France, Germany, Spain and Italy. Our remit included content creation, landing page development and paid advertising.
How
With research conducted into the landscape, we identified that a content and paid search campaign, integrated with their PR and OOH activity would be the best strategy to deliver on their objectives. Working with Roster experts, we developed both social and editorial content woven into localised landing pages for each territory. We then managed the paid search in each territory across 8 different languages as we activated the campaign.
- Research
- Paid media campaign
- Social content
Results
Our work on this project exceeded Red Hat’s expectations on CPC (cost-per-click) and lead generation.
dvo can deliver everything from getting the most from launches to full service marketing.
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