Executed across 6 territories in 3 languages we supported Red Hat’s product launch with a European PPC campaign.
Red Hat asked us to create a digital campaign in support of a new product launch in the following territories; UK, Scandinavia, France, Germany, Spain and Italy. Our remit included content creation, landing page development and paid advertising.
With research conducted into the landscape, we identified that a content and paid search campaign, integrated with their PR and OOH activity would be the best strategy to deliver on their objectives. We developed both social and editorial content woven into localised landing pages for each territory. We then managed the paid search in each territory across 8 different languages as we activated the campaign. Our work on this project exceeded Red Hat’s expectations on CPC (cost-per-click) and lead generation.
Planning & Strategy
Paid search campaign
Why not give us a call to see what we can do
T: +44(0)20 3771 2461