Outsource magazine, part of the EMP publishing group, asked us how they could develop insight around their audience in order to provide a more bespoke content proposition.
Planning and analysis identified which data would provide value for both Outsource and the Outsource users. Our tech team cleverly devised a solution that used a social login from LinkedIn and data taken from the LinkedIn API to provide a custom community layer on top of the existing Outsource digital platform. You still with us? This enhanced Outsource’s understanding of each user’s behaviour so they could serve up bespoke content, better connect their readership, and provide their clients with a more streamlined and tailored advertising solution.
Planning & Strategy
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