National Literacy Trust tasked us with integrating digital into their Books About Town campaign helping them to bring to life an interactive web application to con-incise with the 6 months of events and promotions taking place over London and beyond.. The Books about town campaign was centred around renowned artist designed benches, painted to depict famous literary works, dotted around London through 2014 and the various events that took place through the campaigns life..
Develop a digital platform to act as a content hub with fun interactive trails, downloadable maps and an event itinerary to support the activity. Plus we designed a bench which was auctioned as part of the overall campaign raising funds for the NLT.
A web platform
Interactive and downloadable content
Social strategy and content
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