Holland & Barrett

Increase organic traffic for Holland & Barrett

Tasked to increase organic traffic we created a content and outreach campaign for Holland & Barrett.

Challenge

We were tasked with helping to increase organic traffic through content and promotion across earned and owned media by Holland & Barrett. With a wider remit of raising overall brand visibility and engagement.

Strategy

Capitalising on media interest in the 5:2 diet plan, we created an infographic that vividly illustrated the pros and cons of its controversial programme. Doing this as a piece of branded content for Holland & Barrett allowed the company to show its strong connection to the topic and awareness of the issues involved without falling into one camp or the other. It also gave us content with a wide potential reach, appealing to women’s interest, health, news sites and more.

Disciplines

Strategy & planning
Creative
Editorial

Solution

Top media titles,e.g. Business Insider (80,000 views), Marie Claire (shared with 149,000 Twitter followers) and Urban Times.
Social media sharing