T: +44(0)20 3771 2461

Expedia

We've worked extensively with Expedia on digital engagement and communications

The challenge

Expedia came to us to draw on our digital brand building expertise to help increase sales to 8 global cities through integrated content marketing.

The insight

The travel consumer its no longer looking for hotels and flights, they want experiences.

The solution

The creative strategy we developed used an integrated content marketing approach, seamlessly blending always-on social content and tactical campaigns throughout the lifespan. Campaign triggers included key events such as Halloween and Valentines day, focuses on new cities and wider Expedia marketing initiatives.

What we did

We created “City Diaries”, as the basis of our work. This involved building a network of on the ground reporters based in the 8 global cities. They provided weekly contributions in editorial and video format, we managed the end-to-end publishing process, from strategy to publishing and promotion. The content platform enabled us to integrate various campaigns alongside the always-on strategy such as city specials where we focused on a particular aspect of a city such as Nottinghams music scene, or an event or holiday trigger such as Valentines day. Content was distributed across multiple channels, including social, email and influencer outreach.

expedia-mobile-screens

Mobile first content targeted users before and during their trip.

expedia-not-video

Our Nottingham campaign included video, editorial and then earned and owned communications.

expedia-tact-info

Tactical campaign elements such as interactive content and infographics supported date and location based activity.

Results

 

expedia results

In the clients words

“We value the creativity that DVO bring to their work, time and again they exceed expectations.”

European digital lead, Expedia.

A simpler way to better digital solutions.

Why not give us a call or visit our contact page here, to see what we can do.

T: +44(0)20 3771 2461

Some of our work

Hamptons International

Outsource magazine

TUI travel group: Crystal Ski