A series of infographic campaigns, social content and all important promotion to get Propertywide on the map.
DVO’s longstanding relationship with Countrywide group of companies produced the challenge of how can we develop and increase organic traffic and individual brand visibility via brand values.
We proposed a content strategy creating a mixture of editorial and infographics, a ‘Rentopoly’ guide to student property. Published across owned- and earned-media sites, reaching a targeted audience of influencers from the property world.
Strategy & planning
Organic traffic growth
22% increase in organic traffic
Media reach 2 million +
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