Citalia asked us to create a series of interactive campaigns to help with digital brand building, reinforcing their position of “Owning Italy”.
Reinforce the Citalia brand proposition of “owning Italy” online.
Research identified the audience insight that amongst the core Citalia UK demographic Prosecco has become the most popular choice of sparkling wine, so we decided to develop an interactive campaign to promote this and coincided with the Prosecco regions annual festival.
Strategy & planning
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