T: +44(0)20 3771 2461

TUI travel group: Citalia

Digital brand building for Citalia.

Citalia asked us to create a series of interactive campaigns to help with digital brand building, reinforcing their position of “Owning Italy”.

Challenge

Reinforce the Citalia brand proposition of “owning Italy” online.

Strategy

Research identified the audience insight that amongst the core Citalia UK demographic Prosecco has become the most popular choice of sparkling wine, so we decided to develop an interactive campaign to promote this and coincided with the Prosecco regions annual festival.

Disciplines

Strategy & planning
Creative
Development

Solution

Interactive content
Editorial
Digital PR

A simpler way to better digital solutions.

Why not give us a call to see what we can do

T: +44(0)20 3771 2461

Some of our work

Hamptons International

Outsource magazine

TUI travel group: Crystal Ski