Ben Dickens, June 13, 2013
The benefits of guest blogging are two-fold: firstly, by guest blogging you can build links to your blog, which will organically increase your organic search rankings; secondly, guest blogging leads to exposure for you and your blog, which will naturally brand you as a thought leader in your field and help you discover more business opportunities through a solid digital Content Marketing strategy.
By having a post on a reputable website you will get a link back to your website. You want to receive back links from more established websites than your own.
You can check this using PageRank – PageRank is an algorithm that factors in all the links to a site and the weight of those links. Each website, when ranked by Google, is assigned a number between 0 and 10. You should aim to guest blog on a website that has a higher PageRank than you.
When people are impressed with your content, they will want to share your links in as many locations as they can. These back links reflect positively on your search results and mean you rank higher in Google.
Gain more publicity
Publicity and exposure are two things that can come with guest blogging. By providing high-quality content and posting it on a high authority site, you’re creating a positive image of yourself and your blog. People will start to think of you as an influencer in your own right and your content becomes infinitely more sharable.
It’s free advertising. What could be better?
How to find a blog to guest post
Research: choose a blog that specialises in similar topics to you.
Outreach: connect with bloggers or websites on Twitter, retweet content.
Write well: make sure content is your absolutely best work.
Follow up: share guest posts all over your social networks. Track comments and reply to every reader who comments or asks for more info. It’s all about engagement.
Give as you receive: have guest bloggers on your own site. http://unbounce.com/content-marketing/how-and-why-you-should-be-guest-blogging-with-case-study-kinda/
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