Clickbait is taking over the world, and it’s not good news for media organisations. While respected news publications are still working out how to make profits online, social media sites are awash with clickbait, luring streams of traffic to their websites by piquing people’s curiosity, and making huge profits through advertising revenue.Continue reading
Four reasons why SEO and PR strategies should be united.
What has become unequivocally clear is that successful PR and SEO need to work in tandem. But why exactly?Continue reading
If your brand already earns good revenue through a digital channel, you’ve got a great opportunity.
Hopefully, you’re already capturing lots of organic traffic and I expect you’re fully engaged in offline advertising to build awareness and drive acquisition. However, given how online advertising has declined in value as consumers have found it increasingly easier to ignore, you might be wary of using digital to reach your customers. You shouldn’t be. It’s a brilliant way to build brand awareness and engagement.
The great thing about digital is the depth of content a brand can create. Video, editorial, interactive rich media; it’s quite a big list. Taking this and combining it with the disruptive technologies of social media offers your brand exciting opportunities, if used properly.
DVO is an interesting business. We’ve straddled the gap between brand and conversion since we started even though our clients seem to fall into one of two camps; either very brand focused or very conversion focused. DVO, however, is something of a metaphorical bridge between the two. It’s vital that they work together for content marketing to be effective.
This post is the first of two looking at both sides of this coin and, hopefully, offering up some insights too. Initially I want to look at the nuts and bolts needed to deliver great creative.