Why branded films are the next step for video content

Warning: Contains extremely engaging and very distracting video

Have you heard? Hollywood heavyweights Leonardo DiCaprio, Robert Di Niro and Brad Pitt are to star in a new film. If that’s not impressive enough, Martin Scorsese is directing, and the whole thing was written by The Wolf of Wall Street’s Terrence Winter. But there is a catch. It’s not a feature length film, rather a short, branded picture – albeit costing $70 million. And the brand behind it? Studio City, a new casino in Macau.Continue reading