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Technical SEO

Technical SEO (search engine optimisation) forms part of DVO’s overall technical capabilities. Technical SEO services include analysis of onsite SEO factors; meta data, internal linking, schema markup, load speed, site structure and URL structure. ¬†Commonly we are tasked with optimisation of web applications, created as part of wider integrated campaigns, throughout the development process which is the optimal time to apply SEO best practice and start on the right foot. DVO’s technical SEO always starts with keyword analysis. We take a user centric approach rather than simply being led by a search engine this guidance is applied to new website builds and existing websites, content creation recommendations and forms the basis of reporting and analysis to enable us to test, learn and refine.

Core technical SEO competencies covered by our team include:

Keyword research
Understanding the right keywords to optimise a website and power a content marketing strategy is a fundamental element of all our campaigns. We use tools to fully understand the language used by a brand’s audience, the search volume of keywords, competitiveness and conversions to create a keyword strategy.

Technical site audits and update recommendations
DVO’s team carries out regular site audits to identify any issues that might impact SEO performance.

Integrating SEO best practice into new website design and development
Providing and SEO view point through the design and development of new websites to ensure best practice is followed and SEO performance is maximised in the period after deployment.

Landscape analysis
Understanding the overall search landscape and the opportunity that exists within search for any particular service or product is fundamental to campaign planning. Our team has a number of tools which help our planners understand where to fight our battles to ensure campaigns deliver the return on investment our clients demand.

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Some of our work

Hamptons International

Outsource magazine

TUI travel group: Crystal Ski