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Content planning and strategy focuses specifically on creating content propositions that you can own. These are powerful and can become a real asset for your brand. To do it properly requires a different mindset, creating a content proposition requires key understanding of how editorial can play out over the long term, it’s not a campaign and approaching it like one doesn’t work.

For us it’s about getting to the bottom of what a consumer needs, what’s going to keep them coming back again and again and what’s going to engage them so they share it. It’s about creating real value for a consumer, done well it sits side by side with other products in a brands portfolio. We still follow a planning methodology as we do for everything but our work on content shows how we take it a step further to create something that has real long term value.

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Some of our work

Hamptons International

Outsource magazine

TUI travel group: Crystal Ski