All our work starts with planning, we keep mentioning this through this website but for very good reason. There’s a real tendency in digital to divorce what’s going on from the bigger picture and become very soloed in the space. It’s happened because that’s how the industry developed before technology came along and new channels were suddenly created, thinking however didn’t move on and the pioneers in digital approached in the same way they would have press advertising or a mail campaign.
We plan campaigns and create campaign strategy that is integrated as part of the bigger picture across any channel, but in virtually ever case involving some form of technology. Campaign planning and strategy is focused on a specific campaign objective, we ensure it exists in harmony with everything else that the brand is doing and integrate it properly.
Why not give us a call to see what we can do
T: +44(0)20 3771 2461