T: +44(0)20 3771 2461

Planning & Strategy

Planning and strategy is the cornerstone of all projects at DVO.

 

Everything starts with planning and strategy at full service digital agency DVO. Regardless of project size we always start with research and data analysis to plan effectively and create considered strategies for our clients. By merging data analysis with proprietary research we go further to discover the insights that make your campaigns successful. Why? Because we believe that in a complex omni-channel world you can only solve a challenge if you truly understand it.

Research services

 

Data services include:

 

Our founders have a background in data and CRM, having worked on projects for the largest global organisations. This means they understand the importance of data and how to integrate that into the DVO process to get results and improve them over time.

However data is only half the picture, we provide a number of qualitative services, covering:

 

Blending these together uncovers insights that aren’t obvious. We  dig deeper to find the spark that will drive our creative thinking and make our strategies more effective.

Strategic planning at DVO

 

Insights and objectives ensure we have the framework to develop strategies that work. Our strategy team work hand in hand with creative and technology to build a complete campaign or always-on activation for your brand. We then test, and test again, to continually improve the results.

Our strategic planning philosophy follows the SOSTAC methodology, an end to end process that leaves nothing to chance.

Digital brand translation

 

We help brands whose marketing strategy has been developed for above the line channels, without digital in mind. Often a legacy from before the omni-channel nature of consumers was fully understood. It means many brands don’t have a clear vision for how their brand exists digitally. We’re adept at refreshing and evolving brands for digital, working closely with stakeholders to reimagine their brands for a world where consumers have evolved. Moving them from simply telling a message to connecting with customers in more meaningful ways through experiences. Not simply a nice to have, consumers demand this if brands want  to engender loyalty, create trust and value in the digitally connected world.

Media and content planning

 

We are media agnostic in our approach, for us it’s about results. This sometimes means a campaign, sometimes and always-on strategy, sometimes a bit of both. Regardless, we are committed to achieving your goals through the most appropriate means. Mindful of the omni-channel nature of consumers we advocate an integrated approach to all our work. Why? Because it ensures that the consumer has the best customer experience, regardless of channel.

Media and content planning services include:

 

You can find out more about individual planning and strategy services via our services page here

A simpler way to better digital solutions.

Why not give us a call to see what we can do

T: +44(0)20 3771 2461

Some of our work

Hamptons International

Outsource magazine

TUI travel group: Crystal Ski