We focus heavily on engagement and to do this well requires integration, in plain english this means we create a series of different activities all tied together by the strategy we’ve define. Editorial sits within our creative team because it’s a creative discipline, we’re not about quantity only quality matters. Our editors are focused on telling a brand story within the content propositions we create. The mind set to do this over an extended period of time is not the same as a campaign mindset, we get this. That’s why editorial people at DVO come from publishing backgrounds.
We’ve always put a heavy emphasis on editorial and content propositions, being able to blend something that grows and develops outside of traditional marketing cycles whilst integrating this with the more traditional campaign approach is something we’ve done for clients like .
If you want to talk to us about why good editorial is important and how it fits into what we can do for you then give us a call
Why not give us a call to see what we can do
T: +44(0)20 3771 2461