Safety Technology UK
Hands-on Marketing
Strong growth in a niche industry
What
Safety Technology UK specialises in providing accredited training for people working at height and selling equipment to facilitate their safety. The training landscape in this field has a few key competitors with a niche market of customers. Safety Technology wanted to up their game in order to effectively compete and win business from competitors and gain lifelong customers across the UK and Europe.
How
A dvo consultant quickly embedded into the Safety Technology UK team as CMO and worked collaboratively to discover what was needed, conducting a review of their competitors in the process.
dvo then managed a brand update, creating the In Safe Hands brand strategy and implementing cross channel promotion. The centre piece being a new SEO optimised website, digital ads, a raft of new marketing assets and physical signage.
Results
As a result of dvo’s support, Safety Technology UK’s revenue has increased by 23% year on year, with regular lead flow from marketing activity. dvo continue to work with Safety Technology to help with their continued success.
dvo can help your business grow by integrating with your team to deliver hands-on marketing
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