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Expedia

Integrated digital campaigns

Traffic and sales

What

Expedia came to us to draw on our digital expertise to help increase sales of travel to eight global cities through integrated content marketing. The campaign needed to align and complement Expedia’s wider brand marketing strategy with a clear focus on building digital visibility, traffic and sales of trips to target cities.

 

The key insight led us to understand today’s travel consumer is focussed on two things; experiences and authenticity.

With this front of mind we developed a concept that drew on the experiences of on the ground travellers who had made our target cities their homes. Their content contributions allowed us to develop a content hub, regular social media content and various campaign activations across digital channels.

How

We created “City Diaries”, as the basis of the project. This involved building a network of on the ground reporters based in the 8 global cities. They provided weekly contributions in editorial and video format and we managed the end-to-end publishing process, from strategy to publishing and promotion. 

The content platform enabled us to integrate various campaigns alongside the always-on strategy such as city specials where we focused on a particular aspect of a city such as Nottinghams music scene, or an event or holiday trigger such as Valentine’s day. Content was distributed across multiple channels, including social, email and influencer outreach.

Mobile first content targeted users before and during their trip and tactical campaign elements such as interactive content and infographics supported date and location based activity.

Results

0%
Increase in page traffic
0%
Increased sales to target cities

“We value the creativity that dvo bring to their work, time and again they exceed expectations.” European Digital Lead, Expedia.

dvo delivers everything from creative campaigns to full service marketing.

Get in touch to discuss your company’s requirements and we will work together to find the best solution.

50 Best Bars Afterparty

in association with Thomas Henry

50 Best bars Afterparty

What

Working with Thomas Henry to host their after party for the 50 Best Bars awards.

An invite only event, the after show party saw the cream of the international hospitality industry come together to celebrate the 50 Best Bars award winners.

This epic night featured deliciously moreish, street-food inspired canapes, a bespoke hand-crafted cocktail menu, the collest DJs and wild burlesque performers.

How

Working directly with Thomas Henry and the venue, DVO oversaw every aspect of planning and executing the event.

This included:

  • Liaising with all event sponsors
  • Food and drink menu creation
  • POS and venue decoration
  • Security and wayfinding
  • Service delivery
  • Brand management

“This was the biggest, most prestigious event we'd ever hosted and DVO ensured it went off without a hitch.”

Importance Of The Custom Company Logo Design

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