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How to Respond to Negative Brand Content

Ben Dickens, June 12, 2013

This week we look at negative brand content and steps to make things better.

Negative brand content can be hard to swallow. But at some point every brand and business will have a negative brand content experience, you just need to know how to deal with it. With the rise of brands using social media as a platform to engage with their customers, it has become easier for people to spread negative comments about brands online. But do not fear, there are ways that you can manage this negativity and even use it to your advantage.

Social media is a very easy platform for complaints. If a negative comment is made by the wrong person it can spread like wild fire. This could result in serious damage to your reputation and a consequent effect on sales. Here’s a few tips on how to tackle negative brand content:

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