T: +44(0)20 3771 2461

Google to favour mobile responsive sites

Ben Dickens, February 6, 2015

Google 3

Ah, finally, Google is making the move we knew was coming! The search engine giant is shifting its focus onto mobile and responsive websites, pushing for better user experience on portable platforms. With mobile internet use on the rise, it makes sense; Google is moving with the times (or leading them).

The problem is, not all marketers have done the same. So when Google recently sent out a warning (via its Webmaster Tool) to sites which have problems when displayed on mobile devices, a lot of webmasters would have broken into a sweat and wondered what Google was really getting at.

For DVO, this move took place about two years ago, when we first started pushing all of our assets to be responsive. It has now become more important than ever given the fact Google has turned its sights onto this aspect of digital content.

Google’s warning is likely to be its version of a ‘notice period’. Many marketers predict that the search engine will implement a new mobile algorithm soon that favours websites which are optimised for this platform. All sites need to shape up or risk being wiped off mobile search results.

The statistics behind user internet behaviour warrant Google’s move. In 2014, internet usage on mobiles overtook desktops. In China, it has now surged to a staggering 86%, and the rest of the world is following.

What’s more, according to Deloitte’s annual Technology, Media and Telecommunications (TMT) Predictions report, 2015 will see a 1000% increase in the number of mobile retail payments. For brands who are not prepared, this could have devastating impact on website traffic and sales.

Clearly user experience is at the forefront of Google’s mind. As the online media landscape fragments even further, marketers who stay on top of it will be rewarded, as will their clients.

For more information on making your website responsive, get in touch here or tweet us.

Join our mailing list

* indicates required

Follow us

This week we take on content strategy in all it’s glory. Always-on social content strategy is a core discipline that is squarely on both brand and agency agendas, and rightly so in our humble opinion. But most of the content marketing conversation we see focuses on the tactical delivery and technology surrounding content, so we thought we’d put forward how…

...

GDPR, four letters designed to strike fear into the hearts of IT and marketing professionals. What a sorry state we’ve found ourselves in, scrabbling to opt-in data like rats on a sinking ship. It could all have been so different. In this week’s blog I’ll be waxing lyrical on missed opportunities, the dubious nature of pre-GDPR email capture tactics and…

...

You’ve probably noticed lots of noise about content marketing and specifically, user generated content marketing (UGC) at the moment. But UGC isn’t a new thing, customer review sites have been around for decades and certain ones are huge players on the digital field. Often, when brands consider incorporating user generated content marketing into the business, it’s straight forward customer reviews…

...

Some of our work

Hamptons International

Outsource magazine

TUI travel group: Crystal Ski