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by , September 8, 2017 in Uncategorized

You’ve probably noticed lots of noise about content marketing and specifically, user generated content marketing (UGC) at the moment. But UGC isn’t a new thing, customer review sites have been around for decades and certain ones are huge players on the digital field. Often, when brands consider incorporating user generated content marketing into the business, it’s straight forward customer reviews…

by , August 9, 2017 in Uncategorized

Marketing for bars, restaurants and street food is an art with some sector specific tactics that work incredibly well. It’s very much social/mobile first but that isn’t to say that strategy and ideas take a back seat. As is usually the way in this crazy world, life has a way of pulling you down unexpected paths. I’m always slightly embarrassed…

by , June 6, 2017 in Uncategorized

We’ve been working hard behind the scenes to develop a live content marketing strategy that’s accessible for the majority of brands, not just the few. Live content marketing the next step in truly integrated content marketing. Traditionally live events have been something only really accessible to the big budget brands. If you wanted to do a product launch or do…

by , March 29, 2017 in Content Marketing, DVO

This week we discuss what a true content marketing leader is doing and how it’s strategy has evolved to embrace a content approach aligned to the reality of todays consumer As a content marketing agency it’s our job to keep tabs on what the best in the business are doing. There are a host of brands doing great things but…

by , March 24, 2017 in Content Marketing, DVO

This week we reflect back on the year in digital and look ahead to three trends for digital in 2015. It’s that time of year again when us agency folk are speculating about what brands will be looking at next year. So, (not breaking with tradition) I thought I’d follow the trend and write my latest post on my predictions…

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by , March 6, 2017 in DVO, Full service digital agency

We marketers love inventing new marketing terminology, sometimes using the same term for a multitude of meanings. Our handy guide helps you know what’s what. There’s a lot of interchangeable marketing terminology so this week I’ve collated some of the most popular into a handy little explainer. These are some of the most popular you’ll hear at work, in the…

by , March 1, 2017 in Content Marketing, DVO, Planning and Strategy, Uncategorized

This week we take on content strategy in all it’s glory. Always-on social content strategy is a core discipline that is squarely on both brand and agency agendas, and rightly so in our humble opinion. But most of the content marketing conversation we see focuses on the tactical delivery and technology surrounding content, so we thought we’d put forward how…

by , February 21, 2017 in DVO, Full service digital agency

This week we’re talking about lean full service and why it’s the perfect agency set-up for our modern connected world. I’ve blogged a lot recently about integrated, multi-channel and content marketing. All integral parts of DVO but it struck me that we should be talking more about lean full service. As a full service digital agency it’s central to our…

by , January 18, 2017 in Content Marketing, Full service digital agency, Integrated campaigns, Planning and Strategy

By popular demand from our recent Twitter poll, this week we dive into multi-channel marketing problems and opportunities. Multi-channel marketing problems and opportunities seemingly exist in equal measure. We seem to be living through the conclusion of multi-channel with brands bursting at the seams under the weight of all the new channels that technology has created. So, to help clarify…

by , January 6, 2017 in Content Marketing, DVO, Integrated campaigns

This week we’re looking at emerging digital marketing trends for 2017 and how they will impact your brand. Happy new year to everyone. 2016 was a good, if sometimes challenging, first year for DVO. The London based full-service digital agency landscape is a competitive one! So for our first post of the year I wanted to talk about emerging digital…

by , December 20, 2016 in Content Marketing, DVO

This week we take a look at User Generated Content (UGC) and why it should be squarely on your agenda for 2017. It’s hard to escape user generated content marketing right now. Ignoring whether Content Marketing should actually be a secular discipline or not, there’s no denying the importance content is playing in most people’s plans and strategies today and…

by , December 12, 2016 in DVO, Integrated campaigns

This week we’ve enlisted the help of some friends, Virtual Logistics, to give us the lowdown on why integrating data is so important. As a full service digital agency we’re acutely conscious of the battle taking place at the moment and integrating data is the key to staying on top. Digital focused marketers are waking up to the realisation that…

by , November 23, 2016 in Content Marketing

What’s in store for your content marketing strategy in 2017, what to look out for. With 2017 just around the corner, we’ve been thinking about what’s in store for Content Marketing strategy? For us as a full service agency content marketing is the Ying to the campaign’s Yang. In any successful mix of activity they’re intrinsically linked. This week we’ll be…

by , November 22, 2016 in Content Creation, Content Marketing

This week we’re discussing native ads, is this the lifeline the press needs to arrest the ongoing decline in revenue? The native ad market is growing at an exponential pace, blurring the lines between editorial and advertising. As a full service digital agency we use native ads to promote content, driving the reach we need to engage the right audiences….

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by , November 2, 2016 in Integrated campaigns

With 2017 just around the corner, as the client side marketing voice at DVO, I want to bang the drum for integrated marketing. We’re in peak planning season so it’s the perfect time to make sure integrated marketing is firmly on your agenda, we’re full service it’s always on ours. Whether it’s referred to as multi-channel, omni-channel or some other…

by , October 28, 2016 in DVO

This week we discuss the modern workplace. Like a lot of digitally-led creative agencies we’ve always favoured an open-plan office, the supposedly modern workplace. But, having read some interesting articles written by developers and creatives, both of whom make up a chunk of our workforce, I decided to dig a bit deeper. Why is open plan considered the modern workplace?…

by , October 25, 2016 in blogging, Content Creation, Content Marketing, DVO, Engagement, Social

This week we’re discussing the benefits of brand blogging. Here at full service digital agency DVO we’re big supporters of clients optimising webspace. Sounds straight forward, of course as a business you want to optimise all your resources and channels and brand blogging can be a great way to achieve this. But in today’s New Normal, as marketers and business…

by , October 24, 2016 in Blogger outreach, DVO, Engagement, SEO, Social

Blogger outreach and bloggers can make the difference to your content campaign’s amplification, in the second in our optimising webspace series we discuss why? Before digital marketing, there were two main ways to get your brand seen – advertising and PR. The online revolution has given us a third: Bloggers. But say the word ‘Blogger’ nowadays to those not in…

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by , October 19, 2016 in Content Marketing, DVO, Social

Movembers a lot of fun for most of us. This week we analyse what you can learn from Movember to make you’re social media more effective. A quick look at social media will tell you we’re staring down the face of Movember (already!) and the question of whether to ‘tache or not to ‘tache raises its head. Yes, that’s right,…

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by , October 12, 2016 in DVO

Launching a business is bloody hard work. We know, we’ve done it. Thankfully, there’s a lot of advice, start-up tips and support out there, but nothing beats sitting down and chatting with someone who’s been through it all. So as a start-up (with some history) we’ve focused our insights recently around what we think is important and opened the lid…

by , October 6, 2016 in DVO

Agency briefing is an often overlooked skill, whether you’re a start-up or a seasoned brand. The agency briefing process sets the tone for the project and can often determine how successful the outcome will be. This week I’m tackling the agency briefing process. Originally we wanted to look at this purely from a start-up perspective but I think a lot…

by , September 29, 2016 in DVO

This weeks post covers our adventures at Technology for Marketing. We spent the day at the Technology for Marketing show, an event which brings together all sorts of different marketing technology “martech” offerings around various, mainly digital, channels. We’re a lean full service digital agency so we were there for two reasons; to discover new technologies we may be able…

by , September 21, 2016 in DVO

This week we talk integrated campaigns and content marketing for Start-ups As a start-up, we know you’re trying to learn and juggle about 3 million news tasks. You’re suddenly in charge of a business and there’s a whole raft of things you need to know; VAT, tax returns, Companies House, bank accounts, funding, HR, IT, accounts payable, the list goes…

by , September 6, 2016 in DVO, Full service digital agency, Planning and Strategy

This week we’re discussing start-up branding. It’s essential but, in so many cases, it gets overlooked, certainly beyond the logo and colour scheme. But a brand is so much more. It’s the beating heart of the business and the basis of any marketing and communications. A good brand can make the difference between success and failure. We started by talking…

by , August 4, 2016 in DVO

My blog this week sees us delving deeper into the New Normal we’re all trying to do business in is, how it affects brands and the problems it presents.   DVO is actively solving the problems brands face in the New Normal. But what exactly do we mean when we refer to the ‘New Normal’. Here at DVO, we’re not…

by , July 14, 2016 in DVO

Our CMO Jackie discusses the dilemma facing Marketing Directors in the connected world At DVO we’re all about taking on the challenges of a digitally connected world. As a recent convert from Head of Marketing to marketing director in an agency I thought I’d share my perspective on challenges I faced first hand; more channels than I could shake a…

by , June 14, 2016 in DVO

When exactly is the future? Agencies muse on what we should look like in 10 years’ time, is this to paper over the cracks of what a full service agency should look like now? Technology is often cited as the key to a future agency. I personally think it’s alarming that we still talk about technology as if it’s something…

by , June 2, 2016 in DVO

It is with great pleasure that we announce the appointment as Marketing Director of new DVO team member Jackie Clode-Dickens Jackie’s first foray into marketing was helping to establish and grow the data division of Dennis Publishing, a forerunner and industry leader of subscriptions marketing and customer data rental. It was here, working with brokers and agencies, that Jackie’s love…

by , May 25, 2016 in DVO

The immediacy culture that technology has created brings huge opportunities for marketers, but beware there’s also a downside.   One thing’s for sure, technology has created an immediacy culture. Efficiencies gained through technology form an integral part of people’s subconscious expectations when going about their daily lives. Most people own at least one device and a large proportion have many….

by , May 10, 2016 in DVO

It is with great pleasure that we announce the appointment of Virginie Lechevallier Bennett to the role of International New Business Development at DVO. Virginie started her career in advertising in Paris, her hometown, where she worked as a new business consultant for leading agencies and created and developed her own business. She has also worked as a copywriter for…

by , March 21, 2016 in DVO

Disruption, the silent brand killer. You may be being disrupted without even realising it. But don’t worry, help is at hand. The important thing to do first is don’t panic. Disruption can happen to anyone and it’s often not so simple to recognise. However, there are some tell tale signs that can help you on your way to identifying a…

by , March 14, 2016 in DVO, Planning and Strategy

We’re obsessed with Financial Services (FS) at the moment. It’s a sector rife with change and opportunity. Today we’re discussing what seems to be lacking and despite efforts in innovation, why FS still seems to be missing the point because of an incomplete understanding of the customer journey. Visa, Barclays, NatWest and Santander amongst others have all launched fintech incubators…

by , March 11, 2016 in DVO

Digital design, why standing out could be the best thing you ever do. This week we discuss digital design with particular emphasis on the Financial services sector. We argue why it’s so important to stand out and eschew the bland template driven design that has pervaded the internet of late. The Financial Services (FS) sector is in flux. Technology has…

by , March 7, 2016 in DVO

Technological disruption is shaking up the finance industry as we know it. Peer to peer lending, mobile-only banks, online investment funds, the list is growing, increasing the demands on the sector incumbents to step up Looking at whole market when planning within Financial Services (FS), we encounter the same issues affecting the brands we work with time and again: Relevance…

by , March 4, 2016 in DVO

Why understanding needs, passions and goals in an experience-led world is so damn important. Omni-channel marketing, multi-channel marketing, holistic. All terms being used heavily at the moment as the world begins to get switched on to thinking about the sum of a customers engagements, their overall experience. It’s a constant topic at DVO. There’s confusion over omni-channel and multi-channel particularly, seemingly…

by , February 19, 2016 in DVO

Integration and customer experience, how do you stack up in the next battle ground To paraphrase Jimi Hendrix, are you experienced? Or to coin a marketing phrase, how integrated are you? In this post I’ll be exploring what this means to us and why integration is so important. It seems to be a popular soundbite, when starting to talk about…

by , January 18, 2016 in DVO

I’m not even going to attempt to make predictions for 2016. Instead I thought I’d talk about what our business is doing and how we are tapping into the post disruption phenomenon we’re seeing in many sectors. Continuing on from DVO’s rebrand last year, we are now starting to filter through how we as a creative business, intend to differentiate…

by , November 18, 2015 in DVO

We’re still basking in the glory of our DVO rebrand, we’ve had some very constructive and positive feedback which is always nice to hear. Now it’s about putting our strategy into play exactly what we would do for our clients. Watch this space? Anyway enough back patting. So this is our new “news and insights” strand, the following are some…

by , February 12, 2015 in Content Creation, Content Marketing, DVO

Clickbait is taking over the world, and it’s not good news for media organisations. While respected news publications are still working out how to make profits online, social media sites are awash with clickbait, luring streams of traffic to their websites by piquing people’s curiosity, and making huge profits through advertising revenue.

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by , February 6, 2015 in DVO, SEO

Ah, finally, Google is making the move we knew was coming! The search engine giant is shifting its focus onto mobile and responsive websites, pushing for better user experience on portable platforms. With mobile internet use on the rise, it makes sense; Google is moving with the times (or leading them). The problem is, not all marketers have done the…

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by , January 29, 2015 in Content Marketing, DVO

Warning: Contains extremely engaging and very distracting video Have you heard? Hollywood heavyweights Leonardo DiCaprio, Robert Di Niro and Brad Pitt are to star in a new film. If that’s not impressive enough, Martin Scorsese is directing, and the whole thing was written by The Wolf of Wall Street’s Terrence Winter. But there is a catch. It’s not a feature…

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by , November 7, 2014 in Content Marketing, DVO

Four reasons why SEO and PR strategies should be united. Google, our indispensable search engine (which recently celebrated its 16th birthday), has given rise to a whole new industry – Search Engine Optimisation (SEO). What has become unequivocally clear is that successful PR and SEO need to work in tandem. But why exactly?

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by , October 23, 2014 in Content Marketing, DVO

They have the potential to be powerful marketing weapons – retaining customers, acquiring new ones, increasing brand recognition and providing strong material for PR campaigns. So why do so many company blogs struggle to deliver? While there’s no definitive answer, we at DVO have a pretty good idea of what’s going wrong. At the heart of the problem is a…

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by , October 9, 2014 in DVO

This is a bit of a departure from my usual blogs, which focus solely on the industry and DVO’s perception of the challenges that brands face. But, this time around I wanted to take a look at a piece of work we were involved in through 2014 with The National Literacy Trust (NLT), an amazing charity which works tirelessly helping…

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by , October 6, 2014 in DVO

This week we look at the disruptive technology feeding the raft of start-ups and causing headaches for sector incumbents who, by their very nature, are slow to adapt. Marketing is an area where technology is making great strides, but it’s worth remembering that technology is no substitute for a great idea and strategy. The DVO team and I have been…

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by , August 15, 2014 in Content Marketing, DVO

There seems to be confusion, as ever in marketing! This week we discuss content marketing objectives, strategies and tactics and how they interrelate with each other in a framework that makes sense. Content marketing seems to be an endless source of confusion, but I think we’ve finally cracked it! Our junior planner, Emilia, did a great training session recently about…

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by , July 2, 2014 in Content Marketing, DVO

What is content marketing? You can read 20 different blogs and get 20 different interpretations, so in this weeks post we thought we’d lay out our definition. Recently we’ve discussed at some length the confusion that exists around content marketing and the question we hear a lot, what is content marketing and what does it mean. We certainly know what…

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by , May 28, 2014 in Content Marketing, DVO

Much of content marketing focuses on brand and audience building. But when you’re building an audience you need a content infrastructure around which it can gather. Here at DVO, we have an in-house development team who work with our clients to create the best platform for the content their audience is going to engage with. Above is a perfect example…

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by , May 20, 2014 in Content Marketing, DVO, SEO

In my latest post I’m looking at link building and why building links artificially is a risky and short sighted strategy. I’ve written a number of posts hoping to demystify content marketing and hopefully highlight what brands should look for in a content marketing agency, writes Ben Dickens, content marketing agency DVO’s managing director. But I thought it would be…

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by , May 13, 2014 in Content Marketing, DVO

With so much choice and confusion in the marketing we though we’d discuss what to look out for in a content marketing agency, and what makes DVO a bit different. There’s a huge amount of confusion at the moment. Why? Because the content marketing agency is suddenly everywhere – and they often offer widely differing services. Broadly, however, these offerings…

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by , May 6, 2014 in Content Marketing, DVO

Developing a better content marketing strategy is the theme of 2017. For most brands it’s now about focus, our 3-step guide talks through the basics You know you ought to be doing more, or more importantly more effective marketing but you’re not really sure where to begin. Viewed from afar, there’s a lot to get on with. A blog, social…

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by , April 29, 2014 in Content Marketing, DVO

If your brand already earns good revenue through a digital channel, you’ve got a great opportunity. Hopefully, you’re already capturing lots of organic traffic and I expect you’re fully engaged in offline advertising to build awareness and drive acquisition. However, given how online advertising has declined in value as consumers have found it increasingly easier to ignore, you might be…

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by , April 22, 2014 in DVO

It’s high time the strategic thinking that’s commonplace in brand strategy should start to drive content marketing too. This week we discuss why content marketing needs to grow up strategically./ Recently we’ve noticed just how ingrained a bottom-up strategy led by a desire to drive SEO signals seems to run. Overcoming this is one of the biggest challenges brands face….

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by , April 15, 2014 in DVO

If you’ve been following us on Twitter, you may have heard we’re working with Books About Town, a collaboration between the National Literacy Trust and Wild In Art to encourage reading for enjoyment. Based in London, the Books About Town plans include a series of sponsored BookBenches, designed by top artists and celebrating stories linked to the capital. The benches,…

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by , April 8, 2014 in DVO

Beware SEO based approaches promising the earth. There seems to be a ground swell emerging that SEO based approaches are a panacea for marketing in general. Pushing the customer to one side in favour of a chase for rankings. Despite warnings about the dangers of guest blogging with links, many companies are still interested in using this form of content…

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by , April 2, 2014 in DVO

Yesterday, April Fool’s Day, Google released a YouTube video announcing a competition to find Pokémon. Each person who sought out a hidden Pokémon in a real world location could become a Pokémon Master. Even though the augmented reality was part of the prank, you can participate in the Google Pokemon Challenge on Google Maps in real world locations until this…

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by , March 25, 2014 in DVO

Measuring social media engagement, it’s important to get it right. Measuring social media is a constant area of debate for most brands. Often social is seen as a must have with little understanding as to the real benefits. This post discusses social measurement and why applying conversion metrics isn’t always the right way to show the real benefits. Last week,…

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by , March 19, 2014 in Content Marketing, DVO

A key aspect of the work we do at DVO is driving awareness of our clients’ content and brands. After all, we can publish the best content in the world on their websites and promote it on their social but that’s often seen by just a small section of the potential audience. That’s where our digital communication and promotion arm…

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by , March 18, 2014 in Content Marketing, DVO

Why you should be saying yes to content marketing and dropping some of the old practices, they could get you in trouble. I’ve been taking a good look at Eric Enge’s pieces on Search Engine Watch recently. They make it absolutely clear why content marketing is such a compelling proposition for brands and why older link building practices have become…

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by , March 11, 2014 in Content Marketing, DVO

The rise of the growth hacker. Another digital term to describe a practice we’re all doing as marketers anyway or something new? The term growth hacker is something we’re hearing a lot these days, is it just another buzzword or something more? In a previous post I referred to a survey that highlighted a skills gap in digital marketing. And…

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by , March 4, 2014 in Content Marketing, DVO

DVO has operated in and around the world of SEO for a number of years. It’s always been an important element of driving awareness and conversion and, as long as organic traffic via Google represents a large portion of site traffic, it probably always will be.

by , February 25, 2014 in DVO

DVO is an interesting business. We’ve straddled the gap between brand and conversion since we started even though our clients seem to fall into one of two camps; either very brand focused or very conversion focused. DVO, however, is something of a metaphorical bridge between the two. It’s vital that they work together for content marketing to be effective. This…

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by , February 18, 2014 in DVO

So what is content marketing anyway? Something we hear on a regular basis because as an industry we’ve done little to simplify and educate time and resource poor clients who want to do it but don’t want to have to unpick the 25 different versions. As a full service digital agency a question we’re constantly asked is “So, what is…

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by , February 4, 2014 in DVO

It says a lot about the power of content marketing that the TV spots that run during the Super Bowl are just as popular, and sometimes more popular (especially in the UK) than the game itself. The stakes are high. Brands only get a small amount of time to convey a message about their product. Quality content is paramount. Hulu,…

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by , January 16, 2014 in Content Marketing, DVO

When our clients commission us to create content for them, our first goal is to create something that provides value to the viewer. Last year, IBM demonstrated this idea by creating adverts that doubled as benches in urban areas. The best approach in content marketing is one that keeps in mind not only the objectives of the brand who wants…

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by , December 10, 2013 in Content Marketing, DVO

Long-form content is vital. The stats don’t lie, deeper content with rich visuals works much harder for your brand. Whilst I admit that on the surface the online world we live in seems to place a great amount of importance on short-form content, it’s the long-form content that really engages consumers. It’s our job as a full service agency to…

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by , December 9, 2013 in Content Marketing, DVO

This week we discuss how you can move from a nice to have to a must have, creating profit from content marketing to make it an invaluable part of your strategy. We’re often asked “how do I profit from content marketing?” The point of marketing – any kind – is to inspire action. What that action is depends on your…

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by , September 12, 2013 in Content Marketing, DVO

We discuss the importance of content communities and why building them is vital to your online marketing success Building content communities is a must have for any brand looking to successfully market to the reality of todays connected consumer. Content Marketing hinges on the simple notion that your audience will engage and interact with your brand as long as the…

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by , August 2, 2013 in Content Marketing, DVO

We discuss the importance of brilliant content and why it’s so important to think strategically about how you create your content to get the results you want. The crux of successful content marketing lies in the creation of brilliant content. But even well-written, game changing content needs some marketing of its own in order to gain and grow a dynamic…

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by , August 1, 2013 in Content Marketing, DVO

Content distribution is vital. You can have the best content in the world but if nobody sees it, it’s useless. DVO’s editorial director discusses how to get your brand into the news agenda, exploring the process editors go through when selecting stories. It’s what he did across his 20 year journalism career. How does a news editor decide what to…

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by , July 30, 2013 in Content Marketing, DVO

Keyword stuffing used to be an effective tactic used by SEO agencies to improve content ranking. Now, this tactic doesn’t work. The world of SEO has completely changed and only the highest quality content makes it to the top ranking positions in search engines. Google’s new algorithms, brought into play on 24 April 2012, have demanded that online content ranked…

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by , July 29, 2013 in Content Marketing, DVO

Did you know that less than half of the visits to NYTimes.com start on the homepage? The question is where are they all coming from? The answer: search and social. Instead of coming in via the front door, more and more people are accessing websites (in particular news sites) through the back gate. The fundamental reason is that people use…

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by , in Content Marketing, DVO

Some of the most successful brands today – think Innocent, ASOS and L’Oreal – recognise that the best way to attract customers is to produce high-quality engaging content and build lasting and valuable online communities. The shift towards social media and online communities and away from faceless advertising strategies is undeniable. Brands are acknowledging the need to grow organic followers,…

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by , July 22, 2013 in Content Marketing, DVO

Successful online marketing is about building a great website, then promoting it through advertising, optimising it for organic traffic and getting some journalists to write about you, right? Nope. That’s more like what you do if you have an offline shop. Online marketing is about optimising multiple properties to function as an interrelated digital ecosystem. I call that a webspace….

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by , in Content Marketing, DVO

Self-publishing used to be considered an arrogant, egotistical way of getting yourself published – aka vanity publishing. You didn’t need a publisher to certify your work and get it printed. Instead, you could take out the middle-man and advocate your own work as being worthy of publishing. Rather than having your manuscript sitting in a pile of other dusty pages…

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by , July 17, 2013 in Content Marketing, DVO

The point of marketing – any kind – is to inspire action. What that action is depends on your business. But, for most, this usually involves buying your product or service. Effectively, marketing should get people to take notice of you. The content is meant to grab someone’s attention, make them listen and then encourage them to act. Simple, right?…

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by , June 13, 2013 in Content Marketing, DVO

It’s important to know and understand your audience for a number of reasons. Understanding your audience is vital, it means you can make decisions about what content you should be producing in order to reach the most people. You want them to engage and connect with you. People tune out or click through information that they’re not interested in. It’s…

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by , in Content Marketing, DVO

Writing for the internet – whether for an e-zine, an online news site or a blog – is very different from writing a feature for a newspaper or a magazine. There are a number of things you should consider when writing for the web. You don’t need to have an English degree to understand the basics – you just need…

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by , in Content Marketing, DVO

The benefits of guest blogging are two-fold: firstly, by guest blogging you can build links to your blog, which will organically increase your organic search rankings; secondly, guest blogging leads to exposure for you and your blog, which will naturally brand you as a thought leader in your field and help you discover more business opportunities through a solid digital…

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by , in Content Marketing, DVO

This week we’re looking at how you can bring some UGC into your brands life, curating user generated content alongside creating content. It’s time to start curating user generated content (UGC), you need it on your site. You know why? Because it gets people interested in, engaging with and sharing your brands story. Above all it builds trust, people trust…

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by , June 12, 2013 in Content Marketing, DVO

In today’s digital age, creating content has never been easier, but getting it seen, read and paid for is a whole different ball game. As a full service digital agency it’s in our DNA so this week we’re sharing some of our insights to help you do things better. Pre-internet era content creation used to be simple. It was created…

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by , in Content Marketing, DVO

This week we look at negative brand content and steps to make things better. Negative brand content can be hard to swallow. But at some point every brand and business will have a negative brand content experience, you just need to know how to deal with it. With the rise of brands using social media as a platform to engage…

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by , in Content Marketing, DVO

With the fragmentation of media channels and audiences on the internet, it’s become harder than ever for companies and political parties to identify demographic groups united by a creed or culture. But over the past several years, one such collective has emerged and become a major force of influence over consumer and other preferences. These are the Mummy Bloggers. What…

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by , May 31, 2013 in Content Marketing, DVO

In our modern connected world online content rules. This week we discuss the fundamental difference between an advert and editorial. The best online content produced by brands often blurs the line between two worlds, old and new. When most people think of advertising they picture a billboard, a double page spread in a magazine or a TV commercial. This is…

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by , in Content Marketing, DVO

This week we’re taking on on integrated marketing strategy and how to find the perfect mix for the best results. Integrated marketing strategy is on everyones agenda right now. Why? Because no single banner ad, billboard or blog post is going to be as successful as an integrated marketing campaign. Simple. But, here’s the hard part: how do you build…

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by , in Content Marketing, DVO

We get asked a lot “how can content marketing help my business” so this week we explore further why content is number one on most marketers agendas and for us as a digital agency it’s a core service. According to a recent survey of 700 business professionals conducted by Adobe and Econsultancy, the top priority for marketers this year is…

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