Ben Dickens, June 2, 2016
It is with great pleasure that we announce the appointment as Marketing Director of new DVO team member Jackie Clode-Dickens
Jackie’s first foray into marketing was helping to establish and grow the data division of Dennis Publishing, a forerunner and industry leader of subscriptions marketing and customer data rental. It was here, working with brokers and agencies, that Jackie’s love of B2B marketing was born.
“I learned pretty quickly that a quick sale of an inadequate solution might mean hitting a target in the short term, but long term success is created by working with clients to ensure you understand their needs and find the right product or service that will grow their business and exceed expectations. That’s how you get loyal, happy customers”.
After 7+ years at Dennis, Jackie moved into a marketing manager role for multi-channel retailer Compton & Woodhouse, quickly moving up to group marketing manager. At Comptons Jackie further developed her reputation for creativity, ROI and the creation and delivery of integrated campaigns online and off.
She then moved off on a bit of a tangent, still working within marketing but in a much more NPD focused role, as special projects manager for the largest independent multi-channel retailer in the UK, Scotts & Co., launching their EPOS gift card solution from scratch, as well as working on brand launches, eCommerce platform solutions and improving key brand strategies.
Then came Jackie’s biggest challenge, as head of marketing for Camden Market. Her wide-ranging skills were all called into play to create and deliver a marketing strategy to support every single aspect of a set of complex business objectives. This included a complete relaunch of the company website, grow an almost non-existent social media audience and customer database, launch and deliver a year-long events programme, bring in new traders and retailers, attract a new audience to the market, manage footfall tracking on-site, launch a free customer wifi network across site, develop and deliver a PR strategy, oversee all on and offline creative and establish and maintain local and national partnerships.
Jackie is a grass roots marketer, who puts her customers at the heart of everything she does. She brings a truly unique blend of keys skills ranging from data-driven direct marketing, multi-channel retail support, events and brand activation, PR, digital, social, TV, outdoor and print marketing, born of two decades of experience and an endless passion for creativity, people, ideas and brands.
Jackie’s remit at DVO as a board Director is to take overall responsibility for marketing the agencies services and philosophy. In the shorter term she has been tasked with developing DVO’s experiential offering to complement the holistic communications services offered by DVO.
DVO has grown significantly since its inception. We have created an agency model specifically for the digitally connected world we live in and we look forward to the exciting times ahead.
If you would like to discuss your challenges in more detail you can contact Jackie and the rest of the team here.
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